Hey There!

Welcome to the very first Threadlined Presence newsletter!

It’s hard to believe how much has already happened, and we haven’t even officially launched yet.

Over the past few months, I’ve been laying the foundation for something I’ve dreamed about for years. From refining the brand and building the website to securing the right tools, setting up systems, connecting with mentors, and having the (sometimes scary!) conversations that come with putting yourself out there.

It’s been a whirlwind in the best way!

Threadlined Presence is more than a business. It’s a promise: to help others show up online with clarity, creativity, and confidence — without the overwhelm.



As I get ready to take a little offline break, I wanted to share where things stand, what’s coming next, an SEO tip, and a few fun updates from behind the scenes.

💡Now, the Tip You’re Really Here For

Let’s talk about one of my marketing pet peeves: the idea that SEO is some complex system only tech geniuses or agencies can understand.

You do not need to be a rocket scientist to show up online. What you do need is a clear vision, solid branding, and a little consistency.

Search Engine Optimization (SEO) at its core just means:

“Can people find you when they search for what you offer?”

Cut through the noise — focus on:

• Saying what you do, clearly. Use the same words your audience is actually typing into Google. Don’t know what that might be? Put yourself in their shoes: What would you search if you were trying to find someone like you?
• Filling out your page titles and meta descriptions. Many people skip this or leave the default text, so search engines (and users) have no idea what your page is actually about. Start with a simple, clear sentence that describes the page and invites the click. It’s not about perfection — it’s about clarity.
• Optimizing your site for mobile. One of the fastest ways to lose a potential client is with a site that loads slowly or looks broken on a phone. Always check your website on your phone! Can you read it? Click easily? If not, it’s time for a refresh.
• Showing up consistently. Most people drop off because they feel like no one’s listening. The truth is, you don’t need to post every day. You just need to show up regularly and offer real value. Think rhythm, not hustle.

Curious what that could look like for your business? Hit reply or send me an email. I’d love to chat!

TL;DR

SEO isn’t a secret code — it’s just making sure people can find you. Say what you do. Show up with clarity. And seriously, double-check your site on mobile. Your people are scrolling.

You got this!

ICYMI

I published my very first blog post before even publishing the website!

👉 “A Not-Yet-Launched Blog About a Not-Quite-Launched Brand”

It’s a little unpolished on purpose — part reflection, part reveal, all heart. If you’re curious about how this all came together, this one’s for you.

Flowers, Feels & Fresh Starts

After eight years at the same law firm, I made the leap. 

It’s strange how something can feel right and still be hard. Saying goodbye to a place I’d grown up in professionally — where I built relationships, found mentors, honed my skills, and grew into myself — was emotional in ways I didn’t expect.

Over the weekend, my former boss sent me a beautiful bouquet of flowers to celebrate this next chapter. It was such a thoughtful gesture! It reminded me that support can follow you, even as you step into something new. 

Threadlined Presence is the start of a brand-new season for me, and while it’s unfamiliar, it’s full of purpose, clarity, and heart. 

I’m so grateful you’re here with me at the very beginning.

Behind The Scenes: Ebeus33's Big Start

My partner just started his own business too — a Pokémon card shop called Ebeus33 (matching his IG handle). 

I designed his first giveaway post (over $650 in prizes!), and he just picked the winners Friday night.

The turnout blew us both away. It’s been so fun getting to support each other as we build our brands from the ground up.

If you’re into Pokémon, click the image below to check out his IG. He’s got a fire collection!

What's Up Next

First, a little time offline.

I’ll be traveling through Ireland and completely offline, enjoying my first true vacation in years, from June 18 - July 5. No emails, No DMs. Just green hills, slower mornings, and probably a Guinness with a view 💚

But don’t worry! I’ve got a few posts scheduled while I’m away. Keep an eye out for digital marketing tips and launch updates!

When I’m back, it’s go time!

Threadlined Presence officially launches July 7th!

That means:

• Free discovery calls officially open (though we’ve scheduled a few early)
• Website builds begin
• New tools, tips, and content are coming your way

Thank you for being here at the very beginning. I can’t wait to build something incredible together!

See you soon,

Bernice