Agency-Level Strategy without the Agency-Level Pricing

Bernice Bethke • July 8, 2025

Threadlined Presences is Built to Empower

In the early days of my administrative career, I often made marketing suggestions. I had an abundance of ideas to update our website, build our online presence, or share our expertise in a more intentional way.


But each time, at least in the beginning, the pushback was the same:


"That's going to take way more work than you think."

"The writing is the hard part."

"We'd have to hire someone, and that's expensive."


What I realized is that most of the resistance wasn't about the ideas themselves. It was about the weight of everything that people assume comes with them.


All of the moving parts - the strategy, the writing, the unknowns. All the the pressure to get it right.


And so, like many businesses, we held back. I knew we weren't alone.


The Problem Isn't Just Price. It's Pressure.


I started Threadlined Presence because I wanted to build a solution that feels doable.


Yes, marketing is work, and no, I'm not here to sugarcoat that. It takes time, commitment, and clarity.


But it doesn't have to feel like a second job, and it absolute should not be something you dread, avoid, or feel priced out of before you even begin.


When you partner with someone who knows what they're doing, can figure out what they don't, and guide you through the process, it eases the weight.


That's what I'm here for!


What do Agencies Actually Charge?


Let's talk numbers. A lot of traditional marketing agencies work with large teams, overhead, and pre-packages services. That means you're not just paying for the work, you're also paying for the machine behind it.


Here's a general breakdown of agency pricing:


  • Website Design (5-7 pages): $5,000 - $15,000+
  • Brand Strategy & Identity: $4,000 - $10,000+
  • Monthly Social Media Management: $1,000 - $5,000/month
  • PPC Ad Management: $1,500 - $5,000/month + ad costs
  • Launch Campaigns: $7,500 - $20,000+


These prices are not inherently bad. Some agencies offer great work that meets the needs of their big business clients.


But for many small businesses and creative founders, these numbers often feel out of reach. And when the results are bloated, misaligned, or build for someone else's vision? That's a hard pill to swallow.


What You Actually Need to Grow Online


Forget the shiny package for a minute. Here's what I believe most small businesses truly need:


  1. A clear offer - What do you do?
  2. A consistent message - Why are you online?
  3. A way to show up online that aligns with your goals, schedule, and style - whether that's once a month, once a week, every day, or somewhere in-between.
  4. A partner who listens, supports, and executes your vision.


For example, you don't need a 12-page website if you only have one service to showcase. We could do only one service page and an inquiry form. But those pages do need to shine!


You also don't need to post on 5 platforms every week. You do need to know where your people are and show up consistently with heart and clarity.


What We Offer (and Why it's Different)


At Threadlined Presence, I offer agency-level strategy without the agency level price tag, process, or pressure.


You'll see a few fixed packages on my website, but those are just starting points designed to give you a sense of what's possible. Everything I do is fully customizable based on your goals, budget, and bandwidth.


Whether we're building from scratch or refining what's already there, my approach is:


  • Collaborative: You know your business best. I'm here to ask the right questions, offer guidance, and co-create solutions that feel aligned.
  • Flexible: Need something between two packages? Want to start small and grow as you go? Have a completely unique idea that doesn't fit in a box? Let's build a plan together.
  • Personal: You won't be passed around to a team. You'll work directly with me and I'll stay tuned into your brand, voice, and goals from start to finish.
  • Transparent: I'll always be clear about what's included, what it costs, and what you can expect. You'll be free of jargon, hard sells, and mystery fees.


Want to explore what services I offer? Click here!


No Pressure. Just Possibilities.


Even if you never hire me, I'm glad you're here.


Follow along for real marketing insight, behind-the-scenes growth, and encouragement to build your vision.


Let's take the pressure off and make this work together!



More soon,



Bernice


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