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Digital Branding, Marketing, and Project Support for Small Businesses and Solo Professionals.

Need help getting organized, showing up online, or figuring out where to start?

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Bernice Bethke smiling in natural light

Hi, I’m Bernice — Digital Strategist, Project Planner, and Creative Partner.


I help small businesses and entrepreneurs show up online with clarity, confidence, and heart. With roots in operations and a passion for storytelling, I turn big ideas into thoughtful strategy—whether it’s reimagining your website, mapping out a campaign, or building a brand that truly reflects you.


My approach blends thoughtful design with organized execution. I’ll help you lay a solid foundation then grow it into something meaningful, sustainable, and true to you.


Let’s create something meaningful together!


Services We Offer

At Threadlined Presence, we help individuals and small businesses grow their digital footprint through strategic branding, thoughtful design, and custom marketing support.

Whether you’re launching from scratch, refreshing your online identity, or ready to hand off your social media entirely, we offer flexible services tailored to your goals.


Our offerings include social media strategy and management, website design with a personal touch, brand development, and custom consulting — all crafted to help you show up online with clarity, confidence, and consistency.

a bright desk with plants in the background and person taking notes, depicting the planning stage.

Strategy & Planning

Campaign roadmaps, brand voice discovery, and digital strategy tailored to your goals.

Bright home workspace with computer, coffee, notebooks, and houseplants representing a calm setup environment.

Setup & Buildout

Website design, social media profiles, and brand assets - built with intention and ease.

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Full Service Management

Let's handle it all - from content creation to scheduling and audience engagement.

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Custom Solutions

Need something different? Let's partner together to create a personalized plan for your unique digital goals.

You're In The Right Place If...

You’re not here to go viral — you’re here to build something that lasts. You've got something real — a business, a vision, a voice — Something rooted in purpose, backed by strategy, and aligned with the way you actually do business. And you're ready to share it online with clarity, confidence, and consistency.


At Threadlined Strategies, I work with passionate business owners and small teams who are really good at what they do — but need help making that shine online. Whether you’re starting fresh, refreshing what's already there, or simply ready to stop doing it all yourself — I'm here to help you build a digital presence that feels true to you and works for where you're headed.


Solo Entrepreneurs & Creatives


You wear all the hats — strategist, creator, service provider, admin — and somehow still have ideas you haven't had time to bring to life. I'll help you get out of your own head, organize your ideas, and build a presence that reflects your voice and supports your goals (without burning you out).

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Service-Based Teams


Designers, consultants, wellness providers, lawyers, therapists, accountants — if your work lives in your brain and heart, your online presence should reflect your depth and professionalism. I'm here to help you position your services clearly, communicate your value, and create a presence that builds trust before people ever reach out.

Local & Small Businesses


You've built a business rooted in real relationships — now it's time for your digital presence to reflect that same care and credibility. Whether you're growing foot traffic, building awareness, or showing up for you community online, I'm here to help you feel confident and consistent across platforms.

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Business Hiring (Not Just Selling)


You're not looking for more clients — you're looking for the right people to join your team. But if your online presence isn't telling your story or showing what it's like to work with you, you could be missing out. I'll help you look like the kind of business people want to be a part of.

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Check Out The Latest Threads!

A chart comparing pricing between Etsy, Whatnot, other online sellers, and having your own website.
By Bernice Bethke July 15, 2025
Selling on Etsy or Whatnot? Learn the real costs, compare platform vs. website fees, and find out how launching your own shop can save you money.
By Bernice Bethke July 8, 2025
Threadlined Presences is Built to Empower
a bouquet of flowers - roses, snapdragons, and eucalyptus - and a congratulatory card
By Bernice Bethke June 16, 2025
In the very first Threadlined Presence newsletter, I'm sharing behind-the-scenes updates, a refreshingly simple take on SEO, and what's ahead as I prepare for launch (and a little time offline for vacation in Ireland).
A photo of Bernice, wearing a graduation cap while smiling in a tree.
By Bernice Bethke May 31, 2025
A high school graduation stirred an unexpected realization: I'm crossing a threshold too. No cap and gown—just courage, clarity, and a big leap.
By Bernice Bethke May 22, 2025
A Not-Yet-Launched Blog About a Not-Quite-Launched Brand

Ready to Connect?

Even if you're just getting started and not quite sure yet, I'd love to hear from you! There is never any obligation on your end.

Send me a message!